Current Website: https://jhollandinteriors.com/
Website Questionnaire
What is the #1 website you've seen that you love most, to model your own website off of?: www.thefoxgroup.com | Allison Lind Interiors
What type of vibe, feel, aesthetic, mood or look are you looking for with your website?: Looking for a mix of classic/traditional with a clean fresh feel.
Initial Sales Notes
CLASSIC WEBSITE
UP TO 4 PROJECTS ON YOUR PORTFOLIO PAGE
UP TO 6 PRIMARY PAGES | SUCH AS HOME, PORTFOLIO, SERVICES, ABOUT, PRESS & CONTACT
4+ WEEK TURNAROUND
Shop - No / Blog - No
Client's Website Goals: video makes sense for sure- i dont have a huge portfolio of professional photos 12 years unprofrssional - now trying to slowly delete those and looking forward not to one shoot she did last fall that is the right look- and two on the way- always shows 8-10-12 - 1 or two photo- more rooms rather than projects... - theaters- would love to have fave photo of that home and all the other photos- if she has 1 or two of kitchens label it kitchens- now only has 1 and two in the works and going back to previous projects to reshoot - goal would be: we are expanding to have the ability to continue to expand- simple clean easy to transition - logo on top of the photo in white- I like logo over picture of white... - Do we help with wording? edit does not want to get too wordy wants it to be like they would talk but would like us to help edit to make sense but their own words- we are not stuffy reflect our personality
4 Phases & Waitlist: wants a refresh of the logo do we do that? does not like a busy logo but we are the horse capital of the world a horse shoe above maybe thinking- horse bit instead of horse shoe- our name J holland interiors - changing to J holland interiors and design- and eventually just J Holland Design- transitioning- has a graphic designer she will be reaching out to for the emblematic logo horse bit- but offered a text/font base logo as well she may want to see examples if the logo is not ready by then- wants to make sure aesthetic is matching thru out
Number of Projects: likes to credit previous designers showed her https://www.akdinteriors.com/projects/dancing-around-the-kitchen Liked at the bottom tone on tone a differnt color then theirs - likes to give perspective summary of the project also liked https://www.echemartinez.com/individual-projects/noe-valley but leaning more towards AKD
Number of Pages: portfolio for when you click there is photos- media/press page
Most Important Focus: we are expanding to have the ability to continue to expand- simple clean easy to transition
Miscellaneous Items: wants logo refresh offered text/font based logo she has a graphic designer for anything more emblematic- may need help with categorizing portfolio has 1 project professionally done but expressed wanting to categorize by space- said we can add up to 4 a year from now if she does not quite have enough yet for classic depending on how many photos it turns out to be- she asked lots of good questions hour call- silver may need more hand holding
GENERAL NOTES
Page Names: Home, Portfolio, Services, About, Contact
What would you like your primary pages to be called?: I'm very open to any text wording that you have to offer - freshening up any long-winded paragraphs and/or words that may be unnecessary. We will be expanding our services over the next few months as well so looking for space to "build" further service offerings when we are ready for that...
How involved do you want to be in the process? Looking to JPW for inspiration
How much help, if any, would you like with the copy on your website?: Would like information on a 3rd party copyrighter
In what part of the US do you live?: North Central Florida
What general area(s) do you serve?: Open to travel throughout the US and beyond
LOGO INFORMATION
Should we plan to use the logo from your current website (if you have one)?: Yes - but we are changing the colors - if you use it in all black and white, then that is good, too!
BRANDING INFO
From the list below, describe the aesthetic feel of your brand: Classic, timeless, elegant
Are there any other words you would use to describe your brand aesthetic?: Timeless with a twist
Are there any colors you would like us to incorporate (as an accent)?: We are changing our logo color to a mid-tone blue (similar to Sherwin-Williams Salt Dog #9177
Are there any specific fonts you would like us to use?:
HOME PAGE
What is the most important thing you want visitors to know when they first visit your website?: We'd like them to see photos of our projects - in motion so it slowly pans through a few photos
In 5-10 words, what is your unique, industry-dominating focus?: Timeless interiors with a twist + full home design
PORTFOLIO PAGE
Layout preference: Grid | Recommended
How many project galleries (per scope)? 4
Should we plan to use the images from your current website (if you have one)?: We have some professional photos *from one large project* on the current site but most are not the quality I would like. We have two more shoots scheduled for later this year that would like to plan for accordingly!
#1 Project Name: Walker Park
#2 Project Name: Cedars Renovation
#3 Project Name: Laurels Renovation
Link to images: https://drive.google.com/drive/folders/11iBhdq2mpESi3lYOmD6P2Nr61Ss4MyKu?usp=drive_link
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SERVICES PAGE
#1 Service - with description: Residential Interior Design | flat rate design fee, minimum project expenditure, and hourly design management|
● Thorough review of each room(s) of focus and budget.
● Establishment of overall design concept; a combination of client’s vision and J Holland Interiors – teamwork makes the dream work!
● We’ll provide you with a copy of our proposed floorplan, a 2D or 3D electronic rendering of key components, samples and swatches of all materials, and colorful mood boards. Our team will also do the ordering and local sourcing for each item we propose. Items will be stored safely in our warehouse so we can install it all for one big reveal!
#2 Service - with description: Renovation Project Design & Consulting + Kitchen & Bathrooms |fee will be determined once scope of work is defined|
● Includes a total update of kitchens, bathrooms, or any other room that will require the involvement of your general contractor, subcontractor, cabinet designer, etc. We’ll also provide 2D or 3D electronic renderings of any areas that have specific design details. Our in-house engineer will ensure that any tweaks to the design along the way are expedited in order to keep your project moving full-steam ahead.
● Working closely with our clients, we’ll establish a specific design direction and layout, work closely with cabinet or other professionals on details, source all materials needed to complete project, offer consistent monitoring of work site during construction, follow-up on details post-construction, final styling of each new space, etc.
#3 Service - with description: Pre-Construction Design for Major Home Renovations + Additions & New Home Construction Design Consulting and Project Management| flat rate design fee will be determined after full scope of project is confirmed |
● Establishment of project scope and vision, overall design concept, electronic floorplan design (while working with your architect or draftsman), 3D renderings for custom features, materials, lighting, paint/color scheme, exterior details, and any other details that client requests.
● Working closely with our clients, we provide general consulting and advising after a design concept has been established. We work closely with contractors, subcontractors, architects, drafters, or carpenters to ensure project is coming together as planned while addressing any changes/tweaks along the way, etc. (Occasionally, we offer counseling advice at no charge – renovations can be rough!) We’ll walk you through the process from the first wall that’s knocked down, or the first trees that are cleared, to the final potted plants!
Are there any other services you think are important to include?:
Process Steps (optional): 1. Schedule phone chat
2. Site visit and/or meet in-person to discuss scope further
3. Proposal
4. Get started
ABOUT PAGE
Company | History & Brief Description: J Holland Interiors is a residential design and consulting firm based in Ocala, Florida with the ability to serve clients near and far. From large-scale remodels and new-build design/consulting with project management, to furnishing one room from top to bottom, our design team will strive to expertly reflect your personal taste and style as well as discover how your family really functions within your home.
We’re a small team with big ideas who love to take on a challenge with a slightly unconventional approach. When asked what direction our design aesthetic leans, we don’t have one clear answer! Classic traditional to modern farmhouse? Mid-Century to minimalism? We collaborate with our clients to find the perfect design style for them while our general preference is to mix several for the ultimate appealing and layered look that’s truly unique.
Team Member #1 | Name & Quick Bio: J E N N I E H O L L A N D (I need to shorten all of this - please help!!)
owner|designer – Ocala-born and raised, Jennie was raised by parents who embraced her artsy side, as well as lived in a house where EVERY room was a revolving door for change which influenced her throughout childhood.
A part-time cashier job at Lowe’s while earning her bachelor’s degree at the University of Florida (Go Gators!), lead to a nearly 13-year career and the responsibility of Regional Director of Human Resources while also gaining a greater frame of reference of the home renovation process. A relocation for her husband’s career meant retirement from Lowe’s and the role of full-time, stay-at-home-mom.
While rewarding in the most grand and humbling sense of the word, she gradually found herself offering free decorating services to friends that helped keep her creative-self stimulated. After a move back to her hometown, Jennie put her passion to work and officially launched J Holland Interiors in 2013. She often responds to client emails in the middle of the night, “It’s not work when you truly love what you do.” Jennie also enjoys traveling and spending time outdoors (biking, hiking, skiing, attending football games) with her three active kids and husband. Anything that involves adventure and the unknown, she’s all in!
Team Member #2 | Name & Quick Bio: E L T O N H O L L A N D
P.E. – design | state certified engineer | project manager
M O R E I N F O C O M I N G S O O N !
CONTACT PAGE
Intake questions: Client's Full Name, Client's Email address, Client's Phone Number, Describe Project Scope, Project budget, How did you hear about us?, What services are you interested in?, In what city is the project?
CTA: Schedule An Appointment
is there another "call to action" which you think will work better?: We like to encourage our clients to either email us for more info - at which point we usually schedule a complimentary phone call to discuss more details of their project.
Social Media Links
What is your business Instagram link?: jhollandinteriorsocala